THE ANATOMY OF VIDEO ADVERTISING & SPONSORSHIP

THE INTRODUCTORY VIDEO

PURPOSE

The purpose of the introductory video is to entice users to click on a post link on Facebook. It is a short video designed to introduce the topic and direct viewers to click on the link

ADVERTISING ENTRY POINTS

  • Title Sequence - First 5 Seconds which shows the topic title and could include either product placement or a 'Sponsored by' logo. See video for example
  • Action Sequence - Designed to get the viewer to click the link in the post and expand topic description. This could include product placement and a 'sponsored by'' logo.
  • A 5-10 second sponsored outro e.g. 'this video is brought to you by'

INTRODUCTORY VIDEO ADVERTISING ON FACEBOOK

This graphic shows the reach, clicks and reactions on the boosted Facebook post. A direct link to the Facebook post is : https://business.facebook.com/MasterDressage/videos/842600692553545/


LANDING PAGE

This is a screenshot from the landing page to which users are directed when clicking from the Facebook Advert. You can see the landing page at the following URL : https://dressagetraining.tv/invisible-leg-aids/

landing

Results

This video was watched over 10,000 times with approximately 25% of viewers watching the video through to the end.

Advertising Entry Points

  • Title Sequence - First 5 Seconds which shows the topic title and could include either product placement or a 'Sponsored by' logo. See video on landing page for an example.
  • Action Sequence - Designed to get the viewer to click the link in the post and expand topic description. This could include product placement and a 'sponsored by'' logo.
  • A 5-10 second sponsored segway to the main content e.g. 'this video is brought to you by'.
  • A banner displayed within the video at the top or bottom of the frame during the length video.
  • Product placement within the main content of the video.
  • A longer outro for when the video finishes.
  • A banner at the top of the landing page.
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