Privacy Statement
This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information in connection with the www.dressagetraining.tv service.

Contacting Us
If you have general questions about your account or how to contact customer service for assistance, please visit contact us at support@dressagetraining.tv. For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact our Data Protection Officer/Privacy Office by email at accounts@ever-good.co.uk.

The data controller of your personal information is Kirstin Goodenough. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

Collection of Information
We receive and store information about you such as:
Information you provide to us: We collect information you provide to us which includes:
your name, email address, address or postal code, payment method(s), telephone number, and other identifiers you might use (such as forum names). This will include gender and date of birth if you complete any of our surveys. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, your computer or other capable devices you might use to access our service (such as mobile devices). This information includes:
your activity on the DressageTraining.tv service, such as content you have watched, ads viewed (if applicable);
your interactions with our emails and texts, and with our messages through push and online messaging channels;
details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
device IDs or other unique identifiers, including for your network devices (such as your URL);
resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the “Cookies and Internet Advertising” section below for more information);
device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
information collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our “Cookies and Internet Advertising” section for more details.)

Use of Information
We use information to provide, analyze, administer, enhance our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
• determine your general geographic location (such as your city, state/province, and postal code);
• help us quickly and efficiently respond to inquiries and requests;
• secure our systems, prevent fraud and help us protect the security of DressageTraining.tv accounts;
• prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which DressageTraining.tv signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
• analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content, and delivery;
• communicate with you concerning our service so that we can send you news about DressageTraining.tv, details about new features and content available on DressageTraining.tv, special offers, promotional announcements, member surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the “Your Choices” section of this Privacy Statement to learn how to set or change your communications preferences and to learn more about matched identifier communications.
Our legal basis for collecting and using the personal information described in this Privacy Statement will depend on the personal information concerned and the specific context in which we collect and use it. We will normally collect personal information from you where we need the personal information to perform a contract with you (for example, to provide our services to you), where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (for example, our direct marketing activities in accordance with your preferences), or where we have your consent to do so (for example, for you to participate in certain consumer insights activities like specific surveys and focus groups). In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, to prevent payment fraud or confirm your identity). For questions about our use of your personal information (including legal bases and transfer mechanisms we rely on), cookies or similar technologies, please contact our Data Protection Officer/Privacy Office by email at accounts@ever-good.co.uk.

Disclosure of Information
We disclose your information for certain purposes and to third parties, as described below:

The Evergood Equestrian Association family of companies: We share your information among the Evergood Equestrian Association family of companies as needed for: providing you with access to our services; providing customer support; making decisions about service improvements; content development; and for other purposes described in the Use of Information section of this Privacy Statement.
Service Providers: We use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, security, infrastructure and IT services, to customize, personalize and optimize our service, to provide bank account or balance information, process credit card transactions or other payment methods, to provide customer service, to analyze and enhance information (including information about users’ interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services (which includes maintaining and improving their services).
Partners: As described above, you may have a relationship with one or more of our Partners, in which case we may share certain information with them in order to coordinate with them on providing the DressageTraining.tv service to members and providing information about the availability of the DressageTraining.tv service. For example, depending on what Partner services you use, we may share information:
• in order to facilitate Partner pre-paid promotions or collection of payment for the DressageTraining.tv service for distribution to us;
Advertisers/Ad Measurement Companies: We may share information collected from or about you with Advertisers and/or Ad Measurement Companies to select advertisements, and measure and improve advertising effectiveness. As a reminder, please see the Information from Other Sources section above if you have questions regarding the role of Advertisers or Ad Measurement Companies.
Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.
Protection of DressageTraining.tv and others: DressageTraining.tv and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of DressageTraining.tv, its users or the public, as required or permitted by law.
Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.
Whenever in the course of sharing information we transfer personal information to other countries, we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection. Specifically, we use a variety of contractual, organizational and technical protections as appropriate for such transfers, including data protection agreements and the UK International Data Transfer Addendum (https://ico.org.uk/media/for-organisations/documents/4019539/international-data-transfer-addendum.pdf) to the EU standard contractual clauses (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en); technical protections such as encryption, and practices to challenge disproportionate or unlawful government authority requests.
You may also choose to disclose your information in the following ways:
• certain portions of our service may contain a tool which gives you the option to share information by email, text message and social or other sharing applications, using the clients and applications on your smart device;
• social plugins and similar technologies allow you to share information, and
• Social plugins and social applications are operated by the social networks themselves, and are subject to their terms of use and privacy policies.

Access to Account
“Remember me” function: For ease of access to your account, you can use the “Remember me on this device” function when you log in to the website. This function uses technology that enables us to provide direct account access and to help administer the DressageTraining.tv service without requiring re-entry of any password or other user identification when your browser revisits the service.
Your Choices
Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.
To exercise choice around cookies or resettable device IDs being collected or for any purposes outside of subscription plan, please utilize the tools in the Cookies and Internet Advertising section below.
Cookies and Internet Advertising
How Do You Use Cookies?
Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on our Site for website usage analysis. For more details, please refer to the table below. These Cookies are not integral to the functioning of our Site and your use and experience of our Site will not be impaired by refusing consent to them.
All Cookies used by and on our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown notice requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.
Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first-party Cookies may be placed on your computer or device:
Name of Cookie
Purpose Necessity
mm_cookie__wpnonce
mm_cookie_action
mm_cookie_cloned
mm_cookie_code
mm_cookie_ids
mm_cookie_item
mm_cookie_message
mm_cookie_module
mm_cookie_p
mm_cookie_page
mm_cookie_post
mm_cookie_preview
mm_cookie_wc-ajax
mm* Managing membership accounts for members of Dressage Training TV Yes, if you are a member
woocommerce_items_in_cart
wp_woocommerce_session*
woocommerce_cart_hash Shopping cart management Yes, if you are purchasing products
wordpress_logged_in_6ca79227b7f6459217af322050c330b7
wordpress_sec_6ca79227b7f6459217af322050c330b7
wordpress_sec_6ca79227b7f6459217af322050c330b7
wp-settings-1
wp-settings-time-1 Logged in status for members and customers Yes if you are a member or purchasing a product
and the following third-party Cookies may be placed on your computer or device:

Name of Cookie Provider Purpose
_ga, _gat, _gid Google Analytics Website usage analysis

Our Site uses analytics services provided Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the products and services offered through it.
The analytics service(s) used by our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
Your Information and Rights
You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you. You may also request that we delete personal information that we hold about you.
When you visit the “My Account” portion of our website, where you have the ability to access and update a broad range of information about your account, including your contact information, your payment information. You must be signed in to access the “My Account” section.
For other requests, or if you have a question regarding our privacy practices, please contact our Data Protection Officer/Privacy Office at accounts@ever-good.co.uk. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information; if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time; withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. Please also see the “Your Choices” section of this Privacy Statement (above) for additional choices regarding your information. You have the right to complain to a data protection authority about our collection and use of your personal information (for the UK, the office of the UK Information Commissioner).
Retention of Information: We may retain information as required or permitted by applicable laws and regulations, including to honour your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Statement. Specifically, we retain information for our legitimate interests and essential business purposes, such as operating, maintaining and improving our services; complying with our legal obligations; and exercising our legal rights and remedies, including enforcing our terms of use. Our retention of information is based on many factors such as your relationship with DressageTraining.tv (for example, are you a DressageTraining.tv current member); the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.
Security
We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.
Children
You must be at least 18 years of age or older to subscribe to the DressageTraining.tv service. Minors may only use the service with the involvement, supervision, and approval of a parent or legal guardian.
Changes to This Privacy Statement
We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the DressageTraining.tv service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the DressageTraining.tv service.